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The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!) This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

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What You Will Learn

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• Crawl accessibility so engines can read your website
• Share-worthy content that earns links, citations
• Keyword optimized to attract searchers & engines
• Title, URL, & description to draw high CTR in the rankings
• Great user experience including a fast load speed